Marcus Stroud and Brandon Allen met six years ago as roommates at Princeton University. The pair bonded over a common interest and a shared dream: to be venture capitalists.
“We were at a lecture and there were a couple VCs on campus speaking,” 25-year-old Stroud told TechCrunch. “Being a kid from a small town in Texas, Princeton was already a huge culture shock, but hearing about a world of VC, investment banking and private equity just really intrigued me.”
In 2016, Stroud and Allen graduated. Stroud, a former linebacker on the Princeton football team, went off to Wall Street where he was a fixed income analyst, and then to Austin, where he joined the alternative asset manager Vida Capital to learn the ins and outs of investing. Twenty-four-old Allen, meanwhile, clocked in about two years as a consultant.
It didn’t take long for the aspiring VCs to find their way back to each other to finally start on the project they had discussed in their dorm room. Over the last several months, Allen and Stroud have been quietly building a Dallas-based venture firm called TXV Partners . Their lofty target: $50 million, which would be the largest fund ever for an all-black line-up of general partners, an especially notable feat given Allen and Stroud are located in a market largely ignored by the storied VC firms of Silicon Valley.
Building the next great VC hub
Stroud and Allen plan to spend the $50 million on millennials. That is, millennial-friendly startups in the consumer, fintech and blockchain verticals, of which they’ll provide between $500,000 and $3 million in equity funding. So far, they’ve invested in one company, an Austin-based blockchain music platform called Matter Music.
Thanks to Stroud’s time on Princeton’s football team and his father, who is a former NFL player, TXV has tapped some athletic talent to support the fund and its portfolio companies. Former NFL player and Northgate Capital managing director Brent Jones is a mentor, and the firm’s advisors include athletes-turned-investors Torii Hunter and Steve Wisniewski, a former professional baseball player and NFL player, respectively.
Allen is leading the firm’s Dallas office and Stroud is scouting full-time for startups in Austin, which is already a well-known source of tech talent.
“We wanted to be part of the next great VC hub,” Allen told TechCrunch. “We felt like it made sense and we felt comfortable in Texas. The thought of moving to San Francisco was out of reach for us. Texas has the opportunity to be at the forefront of what the next generation of technology will look like.”
With large universities feeding the talent pool, Texas has the potential but has yet to fully emerge as a force to be reckoned with for technology investors, even with the buzz surrounding Austin’s rising startup ecosystem. So far this year, companies headquartered in Texas have raised roughly $2.5 billion, on par with levels seen in the state in recent years, according to PitchBook. California startups, for context, have raised more than $50 billion this year.
Texas has the opportunity to be at the forefront of what the next generation of technology will look like. TXV co-founder Brandon Allen
In Austin this year, startups have pulled in $1.4 billion, just north of the $1.3 billion in total capital commitments in 2017. Dallas startups, for their part, have raised just $600 million across 87 deals. Deal count in Dallas actually looks to be dropping, hitting 173 in 2013, 143 in 2016 and falling down to 106 last year, but localized funds like TXV’s may help push the city’s tech scene forward.