Tag: adobe

  • Adobe acquires Allegorithmic, makers of the Substance texture tools

    Adobe today announced that it has acquired Allegorithmic, the French company behind the Substance tools for creating textures that are widely used by AAA game creators, as well as visual effects artists, animators and designers. Over time, Adobe will bring many of Allegorithmic’s technologies to its various Creative Cloud tools, many of which already offer […]

  • Adobe gets its company, snaring Marketo for $4.75 billion

    A week ago rumors were flying that Adobe would be buying Marketo, and lo and behold it announced today that it was acquiring the marketing automation company for $4.75 billion. It was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 billion in cash. They held onto it […]

  • Why rumors that Adobe could be in talks to buy Marketo make sense

    Adobe could be shopping for another piece of the digital marketing puzzle, as reports surfaced today that the company might be in talks with Vista Equity Partners to buy Marketo, a company the private equity firm purchased in May 2016 for $1.8 billion in cash. Reuters was first to report the rumor. While the report […]

  • Adobe to acquire Magento for $1.68B

    Adobe announced today that it was acquiring Magento for $1.68 billion. The purchase gives Adobe a missing e-commerce platform piece that works in B2B and B2C contexts and should fit nicely in the company’s Experience Cloud. It should also help Adobe compete with Salesforce, which offers its own marketing, sales and service offerings in the […]

  • Digital sales ruled Black Friday

    Image: AP/REX/Shutterstock Did you buy something on Black Friday? You’re not alone! Unsurprisingly, the biggest retail day of the year delivered its promised spoils for customers and companies with over $5 billion spent, according to analysis from Adobe.  According to Salesforce, digital sales rose 24 percent, with 60 percent of online traffic and 42 percent […]