Tag: email

  • Campaign Monitor acquires email enterprise services Sailthru and Liveclicker

    CM Group, the organization behind email-centric services like Campaign Monitor and Emma, today announced that it has acquired marketing automation firm Sailthru and the email personalization service Liveclicker. The group did not disclose the acquisition price but noted that the acquisition would bring in about $60 million in additional revenue and 540 new customers, including […]

  • Salesforce acquires Rebel, maker of interactive email services, to expand its Marketing Cloud

    Salesforce’s Marketing and Commerce Cloud is the company’s smallest division today, so to help beef it up, the company is making an acquisition to add in more features. Salesforce has acquired Rebel, a startup that develops interactive email services for businesses to enhance their direct marketing services: recipients of interactive emails can write reviews, shop and […]

  • Nigerian Email Scammers Are More Effective Than Ever

    You would think that after decades of analyzing and fighting email spam, there'd be a fix by now for the internet's oldest hustle—the Nigerian Prince scam. There's generally more awareness that a West African noble demanding $1,000 in order to send you millions is a scam, but the underlying logic of these “pay a little, […]