-
Showing the power of startup womens health brands, P&G buys This is L
The P&G acquisition of This is L., a startup retailer of period products and prophylactics, shows just how profitable investing in women’s healthcare brands and products can be. A person with knowledge of the investment put the price tag at roughly $100 million — a healthy outcome for investors and company founder Talia Frenkel. But just as […]
-
Procter & Gamble just bought this venture-backed deodorant startup for $100 million cash
Native Deodorant, a San Francisco-based natural deodorant brand, just sold to Procter & Gamble for $100 million cash. Native, which positioned itself as an online distributor of deodorant, had received just $500,000 from Azure Capital Partners. With more than a million customers since launching 2.5 years ago, Native was able to use profits from the business to […]